As a proud sponsor of the Toronto Maple Leafs and Raptors, Ford wanted to rally die-hard fans to support their teams in the playoffs. I designed the logo, communicating Ford’s support for both sports teams. Two 2018 Ford Edges with eye-catching wraps designed to communicate their message took to the streets of Toronto in search of passionate fans! The logo was also used to brand viewing party itself, displayed on doormats, banners, and over the swag table.